How to Rank Your Products on Amazon

To rank successfully on Amazon, it’s important for sellers to understand how Amazon’s search algorithm (A9) works.

When a buyer searches for a product on Amazon, results are delivered through a two-step process.⠀
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1) They pull relevant results from their catalog⠀
2) They rank them according to relevancy.⠀
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Amazon wants to maximize revenue per customer.⠀
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Core Pillars of the A9 Algorithm:⠀
1) Conversion rate⠀
2) Relevancy⠀
3) Customer satisfaction and retention⠀
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To rank higher on Amazon, you need to optimize your Amazon product listings. By providing relevant and complete information for your product, you can increase your product’s visibility and sales.⠀

Sourcing from Indian local markets or Importing from China?

This is a very common question that my students often ask me.⠀⠀

Here's your answer:⠀

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If you don't have much investment then you should:⠀
- Source Locally⠀
- Try Generic products⠀
- Purchase less inventory⠀
- Try multiple products⠀

If you are having good investment & can bear some risk then you should:⠀
- Try Chinese production⠀
- Go private label⠀
- Purchase in quantity⠀
- Try 2-3 products to start⠀

HOW TO FIND WINNING PRODUCTS ON AMAZON

Here are some factors that you should look out for:⠀

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1) Sales Rank⠀
2) ROI (Return on Investment)⠀
3) PPS (Profit Per Sale)⠀
4) Size of the product⠀
5) Gated brands and categories⠀
6) High-Risk Brands⠀
7) Product Value⠀
8) Return Ratio⠀
9) Which Category should you sell in?⠀
10) Price History/ Buy Price⠀
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Make these factors a part of your selection criteria to find winning products for your Amazon FBA business. 

1. Profit margins

You need a healthy Amazon profit margin if you want to sell a product successfully. If you cannot make a worthwhile profit margin, the product will not be worth the time it takes for you to sell it.

Time is money and money needs to be earned. Products with low-profit margins are risky because they have a small margin of safety, meaning that you will likely lose money when things go wrong.

Even the best products fail sometimes, get shipped to the wrong address, or fall victim to things out of your control. High-profit margins provide you with a cushion to make the best of a bad situation.

2. Demand levels

Demand levels for specific products can rise and fall. Demand is not just determined by how many people are looking for the product you are sourcing online.

When sourcing products, try to look for products that have reasonable demand levels and enough competition that you can out compete them. 

3. Competition

We mentioned above that a product’s competition level is something you need to consider conducting your initial Amazon research.

Think about it like this…

• A product with high competition and low demand will be challenging to sell. Certain trendy and niche products may fall into this category.
• A product with medium competition and medium demand is a great choice because there is still room to compete.
• A product with low competition and high demand is ideal, but finding a product like this is challenging and requires a lot of high-quality Amazon research.

Consider Yourself

Only you can determine which products are best to sell on Amazon. Products sell for different reasons, it is up to you to decide which reasons you want to pursue your eCommerce business.

There are tons of profitable niches on Amazon, you just have to do a little digging to find them. The easiest way to connect with a market is to feel comfortable in it and to push it forward. Become an authority on an item category, an industry, or even a manufacturing process. Figure out which products you know the most about, which products you feel you can sell the best and your end goals. From there, you will have an idea of the best products to sell on Amazon.

This is a long road. Success generally does not come overnight. Once you choose a product that you can sell to one person, know that you can now sell that same product to more people. In time, you will reach the sales volume and revenue that you desire and grow your eCommerce business.

Amazon Workflow chart