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How to Rank Your Products on Amazon

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To rank successfully on Amazon, it’s important for sellers to understand how Amazon’s search algorithm (A9) works. When a buyer searches for a product on Amazon, results are delivered through a two-step process.⠀ ⠀ 1) They pull relevant results from their catalog⠀ 2) They rank them according to relevancy.⠀ ⠀ Amazon wants to maximize revenue per customer.⠀ ⠀ Core Pillars of the A9 Algorithm:⠀ 1) Conversion rate⠀ 2) Relevancy⠀ 3) Customer satisfaction and retention⠀ ⠀ To rank higher on Amazon, you need to optimize your Amazon product listings. By providing relevant and complete information for your product, you can increase your product’s visibility and sales.⠀ Sourcing from Indian local markets or Importing from China? This is a very common question that my students often ask me.⠀⠀ Here's your answer:⠀ ⠀ If you don't have much investment then you should:⠀ - Source Locally⠀ - Try Generic products⠀ - Purchase less inventory⠀ - Try multiple products⠀ If you are having good inve